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How 'Graph Search' will change the way you connect!


Personalization has its own benefits. They make the user feel more valued, cared and special. Recently, Facebook launched its 'Graph Search' aimed to provide relevant information easily and to make the website more user friendly.

Suppose you're an architect and you search for 'windows' using some search engine, you'll get a set of results. Now suppose, if the user is a computer engineering and he searches for 'windows' and he gets another set of results. If Graph Theory wouldn't have been used, then they both would get the same set of results. But that should not be the case!

Now using this Graph theory, Facebook offers personalized results under the name 'Graph Search' wherein the domain of search is the information shared by your friend and your friends of friends. Facebook has a lot of information about the users through their photos, places and likes. It uses this information, puts it in an algorithm and then displays the personalized result.
The same question-"friends who like photography" will yield different results for different users based on their personal information. Facts suggest that a similar search model was presented in 2007 in Facebook but then was taken offline. The new Graph Search presents everything in a very readable, presentable format thereby urging users to extract the maximum out of it.

I don't know if you're aware of the Zuck's Law of information sharing- "I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before." If this law is held true and we take into account the latest tool by Facebook, Graph Search, to categorize this ton of data properly, then Facebook is heading for ultimate supremacy. Soon, it may also shadow over other players in "search" market.

All this depends on how much information your friends share with you. In fact, this tool will provide no new information! It will just make the access easier. But indeed this new way poses a question whether this clean sweep tool from Facebook has a potential to give it a prominent position in the 'search' market or not?

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