Presenting to you the heroes of the streets!

Hundreds of years ago, diamonds were sold in the streets of Hampi. India's culture, colors, traditions and talent was displayed out on the streets. These street vendors, hawkers, pheriwalla, rehri-patri walla, sidewalk traders or whatever it is that the people called them provided the magical allure in the streets of India. The smell of the spices, the voices of the vendors calling out to the people, their colorful spread of goodies, this is the magic of bazaars and streets of India.

Over the years their reputation came down drastically. Even though almost all of us depend on these people.

'Social Zest', the Sociology club in St Joseph's college of Arts and Science, is publishing a book, 'The street vendors', which is expected to be out in the book stores soon. This book contains articles and research done by the Sociology students of St Joseph's college and aims at bringing into light the stories of the real heroes, the real businessmen, who have to be creative to survive in the concrete jungle, who sell their products at the cost it deserves, not increasing its prices to afford advertisements in big hoardings and neon lights, living a precarious and a uncertain life, juggling prices, staying out the whole day, going house to house in the harsh weather, marketing their goods, trying to buy themselves and their family atleast a days worth food,managing the unsympathetic customers, the roadside mafia and what not.

'The street vendors', has also got an ISBN number. Dr Berin Lukas is the HOD of the Sociology and Industrial department of St Joseph's college of Arts and Science